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Messaging and Media Training for trans people

March 25, 2017 @ 11:00 am - 5:00 pm

Scottish Trans are really excited to offer a series of media workshops for trans people in partnership with GLAAD. These workshops are open to all trans (including non-binary) people and will be themed around our Equal Recognition campaign. The training will give you the confidence and skills you need to talk to the media, something that we want as many trans people from all across Scotland to do as we move forward with the campaign.

If you would like to book a ticket, visit the Eventbrite page: https://www.eventbrite.co.uk/e/messaging-and-media-training-for-trans-people-tickets-31709369578

The training lasts a full day, from 11.00 – 17.00. We may need attendees to bring their own packed lunch, but we will be able to give you more information after you register.

The room where the training is taking place is accessible.

If you would like to attend but wouldn’t be able to due to travel costs, please get in touch as we may be able to provide small amounts of financial assistance to people.

About the training

Trans people face a range of potential challenges when communicating with journalists. Deciding how you will handle problematic questions and setting personal boundaries around what you will and will not discuss are just a few of many things that trans people need to think about before an interview. In this intensive media training, we will discuss: messaging research about how to communicate effectively with a non-trans audience unfamiliar with trans people and issues; the essentials of preparing to tell your story in the media as a trans person; and the nitty-gritty details on how to prepare for interviews with journalists.


Nick Adams is the director of GLAAD’s Transgender Media Program. He has worked at GLAAD since 1998 and transitioned at that time. At GLAAD, Nick serves as a resource for journalists and entertainment industry professionals who are creating stories about transgender people. Adams has conducted trainings on how to fairly and accurately portray transgender people to high-level executives at NBC, FOX, CBS, MSNBC, Viacom Networks, E!, Bravo, Oxygen, and other networks. For the past seven years Nick has also served on the board of Transforming Family, an LA-based organization for families with trans and gender non-conforming children, running the peer support group for trans teens.

Ross Murray is GLAAD’s Director of Programs. Ross works with individuals and organizations who are bringing LGBTQ equality to their own environments through their advocacy or their mere presence. He helps them craft a media strategy and prepares to be able to tell that story effectively, and in a way that calls others to action. Ross has been consecrated as a deacon in the Evangelical Lutheran Church in America, with a specific calling to advocate for LGBTQ people and to bridge the LGBTQ and faith communities. He specializes in relationship between religion and LGBT people. He has written and appeared on numerous media outlets, including CNN, MSNBC, Al Jazeera, The Washington Post, Huffington Post, and Religion News Service. In 2014, he was named one of Mashable’s “10 LGBT-Rights Activists to Follow on Twitter.”


Beaufort Hotel
11 Culduthel Road
Inverness, IV2 4AG
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