We unveiled our new brand identity at the Equality Network Annual General Meeting in Edinburgh last night, 28 February 2017. The launch of the new brand coincides with the 20th anniversary of the Equality Network and the 10th anniversary of the Equality Network establishing the Scottish Trans Alliance project.
The Equality Network’s role is to achieve real and lasting change for LGBTI equality in Scotland, by working together with diverse LGBTI people across Scotland. At the core of the Equality Network’s identity is therefore a new iconic mark. It is a symbol that represents thousands of voices – being heard, being included, and demanding change. It’s the voice of community, change and equality.
The voice icon is an integral part of the brand, appearing in all Equality Network materials and campaigns. The new Equality Network logo retains a human element, but its clear and simple design is a move away from the previous complex logo.
Tim Hopkins, Director of Equality Network, said:
“We are pleased to unveil the new Equality Network brand identity. Our new brand reflects our position as a go-to organisation for LGBTI equality in Scotland—active, confident and inclusive. We have chosen a new tagline that clearly sums up what the Equality Network does: “Creating change together“. We are all about getting real change for LGBTI equality in Scotland, by empowering LGBTI people across Scotland and working in partnership.”
In parallel a new identity and tagline has been created for the Scottish Trans Alliance, to help promote our position as Scotland’s centre of expertise on trans issues.
The new Equality Network and Scottish Trans brand identities have been developed by Glasgow-based Haiwyre Design Ltd. The new brand will be rolled out in a phased approach over the next few months. As part of the brand project, we have already started work on re-developing our two websites. We expect to launch the brand new websites later this year.
The full Equality Network and Scottish Trans brand guidelines will soon be available. Please don’t download the logos from the website, as the quality will be poor. Get in touch if you’d like to request permission to use our logo.
To find our more contact our Communications Officer Jenni Nuppula on email@example.com or 0131 467 6039.